Chocolate Box Ski Resorts in the Alps

Never mind chocolate eggs this Easter, we’re thinking about chocolate-box ski resorts. The term chocolate box describes quaint, traditional Alpine villages. To be classified as a chocolate box ski resort, buildings must be made of wood – not concrete with cladding – and originally have been cowsheds rather than apartments. Picture wooden chalets set around a town square and ideally a medieval church . The beauty of a chocolate-box village is that they have retained their history, charm and character despite mass tourism across the Alps. Our ski experts have chosen a few of their favourite villages in France, Switzerland and Italy. Here’s our most picturesque ski resorts for you to explore.

Most picturesque ski resorts - Adelboden


The small village of Adelboden in the Bernese Oberland has a rustic charm and is centered around the 15th-century church. The chalet-styled village sits in a long valley, with panoramic views of its surroundings. More than 210 kilometers of pistes are easily accessible from the village, as well as a selection of cross-country skiing trails, a snow park and winter hiking routes.

Adelboden was the first Swiss destination to be awarded the Alpine Wellness holiday resort certificate. You can also learn about dairy production from local herdsmen or dine on cheese fondue from the local dairy in an igloo during the winter months.

Find out more about Adelboden ski resort here

Most picturesque ski resorts - St Martin de Belleville

St Martin de Belleville

Encompassed in the vast Three Valleys ski area, St Martin de Belleville was an old farming village until the 1980s. With access to its neighbouring resorts of Val Thorens, Meribel and Courchevel, there are a vast 600 kilometers of skiable pistes. This picturesque ski resort is made up of traditional wooden chalets, plus there is a 16th-century Baroque-style church. Runs into the village are long and intermediate level, and during months with little snow there is extensive snowmaking.

Find out more about St Martin de Belleville ski resort here

Train ride through chocolate box ski resorts


If you’re looking for the most picturesque ski resorts, we recommend Wengen. This traditional village is located on a wind-protected terrace with above average sunshine hours. Enjoy incredible views of the Bernese Alps, particularly the peaks of the Eiger, Mönch and Jungfrau. From here you can easily access the family-friendly slopes of Kleine Scheidegg-Männlichen, as well as the World Cup runs on Lauberhorn. Wengen is car-free and is only reached by the mountain railway. The line also calls at Grindelwald, another of our favourite chocolate-box ski resorts.

Find out more about Wengen ski resort here

Gstaad Palace


Set in the heart of the Bernese Oberland, the attractive Swiss village of Gstaad defines chocolate-box ski resorts. The village is car-free and made up of beautifully-designed chalets and opulent hotels. Gstaad has a selection of stylish shops and gourmet restaurants; perfect for those looking for off-the-mountain activities. The ski area is as pristine as the resort; with modern chairlifts and 200 kilometres of tree-lined slopes. A stand-out feature of the village is the renowned and castle-like Gstaad Palace.

Find out more about Gstaad ski resort here

Best chocolate box ski resorts - Mürren


With pistes at 1,500m and 3,000m above sea level, Mürren is the highest ski resort in the Bernese Oberland. The village is part of the Jungfrau ski area, which has 206 kilometres of pistes. Mürren is a tiny, charming and virtually car-free resort. There are panoramic views of the Bernese Alps, especially when tackling the Schilthorn black run – a 1,300m vertical piste with breathtaking terrain. James Bond fans should visit the 360 degrees rotating Piz Gloria restaurant. The 1969 film On Her Majesty’s Secret Service made this restaurant famous. There is also an interactive exhibition where you can get a glimpse behind the scenes of the film.

Find out more about Mürren ski resort here

Ortisei village centre


The largest village in the Dolomites’ Val Gardena, Ortisei is a charming Italian village in South Tyrol. The ski resort has access to the Dolomites ski area. This comprises 12 ski resorts and covers a total of 1,200 kilometres of piste. Many of the slopes are long and wide, making it a perfect destination for leisurely skiing. The pastel-coloured architecture is a result of its Tyrolean roots. The yellow, turreted Adler Spa Resort dates back to 1810 and is one of the most beautiful properties in the Dolomites.

Find out more about Ortisei ski resort here

Most picturesque ski resorts - Saas-Fee


Dubbed the ‘Pearl of the Alps’, Saas-Fee is surrounded by 13 mountain peaks reaching 4,000m or higher. The ski area has 100 kilometres of slopes and is ideal for near beginners and intermediates. Due to its altitude, you can even ski during the summer months on the glaciers. Another of our top car-free, chocolate-box ski resorts, there are electric buses that shuttle visitors around. There is an authentic and traditional feel of the village with narrow streets and cowsheds still in operation.

Find out more about Saas-Fee ski resort here

View over chocolate box ski resorts

Crans Montana

One of Switzerland’s largest (and sunniest) ski resorts, Crans Montana is separated into two distinct areas. Modern Crans has upmarket designer shops, including Louis Vuitton, Gucci and Hermès, and older Montana with its traditional atmosphere. Crans Montana has a lively après ski, which you don’t tend to find in chocolate box ski resorts. The village has a laid-back, uncrowded feel, despite the lively bars.

Find out more about Crans Montana ski resort here

To find out more about any of our favourite chocolate box ski resorts or our ski holidays, please speak to our experts on 0207 471 7700.

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