Alice Farrell Ski Expert

Alice Farrell

Ski Solutions Expert & Skier

Coming from a family of skiers, and having skied since she was just 4 years old, skiing; the mountains, and travelling, have always been a big part of Alice’s life. A ski season in Verbier in 2009 cemented her passion for the mountains. The superb itinerary runs, scenery and stunning chalets in this resort made it clear in her mind that skiing would be a big part of her life from there on in.  Following her experience in Switzerland and a brief spell travelling, she was lured to London where she's now been happily immersed in the ski industry for eight years.

Top Tip

In France order a Galopin.

A ‘Galopin’ is a very small beer (probably quarter of a pint) the perfect refreshment to enjoy whilst skiing between several bars and sun terraces on a sunny spring day!

Number of Seasons


Skiing History

She was first put on skies at 4 years old and learnt to ski in Smugglers Notch in Vermont because her grandparents lived nearby. She must have enjoyed it because they continued skiing every year as a family until she left home. At Uni she continued her passion for skiing and was involved with the snowsports club as well as repping a number of Uni ski trips (an experience to say the least).

Now in London she takes every opportunity she can to get out to the Alps.

Best Moment

Skiing untouched powder in Grimentz in the Val d’anniviers under perfect blue skies, in early December with virtually no one else in resort!

This was followed by a trip around the charming cobbled streets of the ancient resort village ending in a traditional ‘cave’ where we sampled some fantastic local wine!

Favourite Resort

Morzine - the best and cosiest mountain restaurants, a huge linked ski area and only a short transfer from Geneva, so it's perfect for weekends

Resorts Visited

Verbier, Morzine, Avoriaz, Les Gets, Val d’Isere, Tignes, Val Thorens, Meribel, Grimentz, Zinal, Grindelwald, Murren, Wengen, Alpe d’Huez, Vaujany, Les Deux Alpes, Vail, Breckenridge, Keystone, Beaver Creek, Flaine, Chamonix, La Clusaz.


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