Alice Farrell

Senior Ski Expert

Alice Farrell Ski Expert


Coming from a family of skiers, and having skied since I was just 4 years old, skiing; the mountains, and travelling, have always been a big part of my life. Following my experience living and working in Switzerland and a brief spell travelling, I was lured to London where I've now been happily immersed in the ski industry for eight years.


Number of Seasons

A ski season in Verbier in 2009 cemented my passion for the mountains. The superb itinerary runs, scenery and stunning chalets in this resort made it clear in my mind that skiing would be a big part of my life from there on in.


My Favourite Resorts


Morzine - the best and cosiest mountain restaurants, a huge linked ski area and only a short transfer from Geneva, so it's perfect for weekends.


Cervinia in Italy is brilliant as its so compact and easy to get around on foot. The skiing is well suited to beginners and intermediates, and there is a good choice of ski-in ski-out properties. You can also ski to Zermatt!



What My Clients Say

"Ski Solutions are great team that I have used for many years, I always deal with Alice Farrell, always a pleasure to deal with and always able to accommodate my needs to deliver the perfect Ski trip.​"

Ski Solutions Client

feefo gold award



Skiing Wisdom

Best Moment

One of my favourite days on the mountain was skiing untouched powder in Grimentz in the Val d’anniviers, under perfect blue skies in early December with virtually no one else in resort!

Favourite Hotel

I would highly recommend trying out the Ciasa Salares hotel which everyone raves about for its incredible food and wine.




My Blog Articles



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