Hotel Alex

In the heart of Zermatt, close to the main lifts, yet tucked away from the hustle and bustle of it all, Hotel Alex occupies an enviable location. The hotel itself has been in the Perren family for generations and year after year guests are drawn back to the relaxed and welcoming atmosphere that the family have worked so hard to create.

Before indulging in gastronomic delight at the hotel’s infamous grill, retreat to the cosy lounge bar or the wine cellar, with its intimate alcoves and plush sofas to enjoy an aperitif. The barmen are all whiskey experts and can shake up superb cocktails too. To unwind after a day on the slopes, Hotel Alex offers a pool, jacuzzi, and sauna with additional spa facilities. 

Bedrooms at Hotel Alex come in every shape and size imaginable, from snug one bedrooms to opulent suites with jacuzzis, all brimming with character. 

  • Swimming Pool
  • Hot Tub
  • WiFi
  • Sauna
  • Gym
  • Satellite TV
  • Spa
  • Restaurant
  • Bar
  • Log Fire
  • Close to slopes
Guide price
  • Scheduled flights
  • Accommodation
  • Swiss Rail transfer
  • 7 December 2019
  • 7 Nights
  • Hotel - Half Board
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We can tailor-make a holiday to suit you...

Ski Solutions has a team of experts on hand to help you choose the perfect holiday. Sometimes we will suggest alternatives to make sure the holiday suits you. The holiday prices shown are there to give you an idea on what you might expect to pay, these may well change depending on your ideal plans. Exchange rates, special offers or availability can also effect the price of your holiday. To get an accurate price based on your own requirements call to speak to one of our ski experts today.


Rooms at the Hotel Alex, Zermatt are what you would expect from a four-star ski hotel in Switzerland and come in all shapes and sizes, from small single rooms to luxury suites with Jacuzzis and real wood fires. The rooms in the hotel annexe (connected by a corridor) are more modern in style and spacious, whereas many of the rooms in the main hotel are wood-panelled and more alpine in character. Some rooms at the Hotel Alex have four-poster beds.

Over the past couple of years many rooms and junior suites have been completely refurbished, in the same eclectic style, but with modern, marble bathrooms with ingenious jacuzzi bath/showers and plush fabrics and flat-screen TVs in the bedrooms. Some of the old working fireplaces have had to be replaced with more modern, electric real-flame models. Several of these rooms offer excellent arrangements for families with separate lounges or interconnecting rooms. The Ski Solutions team know this hotel intimately and can advise on the most suitable rooming arrangements for any party.

Single Room - A small double room equipped with a bathroom and jacuzzi. Room also comes with cable TV and sleeps 2 people

Double Room - A large double bedroom equipped with a bathroom and jacuzzi. Room also comes with cable TV and sleeps 2 people.

Suites - Suites in the Hotel Alex are equipped with a bathroom and jacuzzi set. The suites also feature a luxurious sitting area where guests can congregate in front of the TV in a separate room. The suites provide an extraordinary residence to all guests. Suites are able to sleep up to 6 people.

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2 Customer reviews

Reviewed by Alistair Assheton

This was our first time skiing in Switzerland (family of four, children aged 9 and 12 - all capable intermediates). From the very beginning Ski Solutions - and James Eliot specifically - were very helpful, delivering helpful and realistic options and choices. When we settled on Zermatt, and the Hotel Alex (at his recommendation) we were all excited to get out there. How right he was! What a wonderful, wonderful place the Hotel Alex is - absolutely ideal for our family, and any like it. Great service, perfect location, wonderful staff, huge pool, saunas, massages, lovely bar and restaurant - even an indoor tennis court for heavens sake! Zermatt itself was fabulous, and we felt right at the heart of it all. Even the train transfers were perfectly arranged - we were able to leave our bags and skis in the hotel and find them again back in Heathrow - no lugging the luggage, what bliss! All of us absolutely loved it, and are very grateful for the knowledge and attention to detail Ski Solutions showed in giving us all a real holiday to remember - from start to finish; thank you.

Reviewed by Charles Hopkinson-Woolley

We are a family with three children (13, 11 and 9) who have all skied before, and we had a wonderful time in Zermatt at the Hotel Alex. The food was absolutely amazing, but you have to do a lot of skiing to justify the amount they try to feed you. The hotel has a great atmosphere with lots of public space for families to relax, play games, etc. The lifts are quite spread out in Zermatt so hotel location is important. We liked Hotel Alex as it very near the Gornergrat train station, which takes you straight up to the top of Gornergrat, from where you can access any part of the ski area without returing to town. However you will normally end up using the ski bus to get back to the hotel, which worked well for us. It is best to prebook mountain reastaurants for lunch as some of them get very busy in season. We used the Summit Ski and Snowboard School for three mornings of private tuition, and I think we learnt more in those three mornings than we have in many seasons of previous lessons. We could see why so many people keep going back to Zermatt - the scenery is spectacular, the village is both lively and pretty and the skiing is varied and extensive, so what more could you want!

Resort details


One of the best ski towns in the world with fabulous skiing, scenery, hotels, restaurants and bars.

To describe Zermatt merely as a ski resort is to sell it short: this is an alpine village – small town, in fact – which is as alive in summer as it is in winter. There has been a settlement here since the Middle Ages and its first three tourist beds opened up for summer visitors in 1838. The Matterhorn itself is sufficient reason to visit Zermatt. This distinctive pyramidal peak has become Switzerland's trademark around the globe. No other mountain has such power to mesmerise. Wherever you are on the slopes or in the village, you cannot resist regular glances to see how its appearance is changing according to the light and the cloud conditions.

Magical Zermatt has always been car-free, so visitors have to be prepared to walk a bit, but enjoy breathing clear mountain air. In any case, nowadays free electric buses connect all the main lift stations on the valley floor and there are plenty of milk float-style electric taxis for hire. The lack of cars also helps to give this large, sprawling resort a very human feel. Wander off the main Bahnhofstrasse and you will quickly be walking beside ancient wooden “mazot” huts filled with farm animals and hay.

Incidentally, in the 1980s and the early 1990s some British visitors were deterred from choosing Zermatt and other Swiss resorts because of a perception of very high prices. Whilst it cannot be denied that the resort is, once again, expensive, it still represents great value for the exceptional experience that is Zermatt. Many of these people have now seen the error of their ways and realised that Zermatt and similar Swiss places deliver an alpine ambience and all-round quality of ski holiday that even the best French resorts cannot match. Furthermore, a family holiday in a four-star hotel here can often work out considerably cheaper than an equivalent one in the French Alps. One explanation for this is that family lift pass discounts are more generous than those normally found in France.


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