Zermatt ski resort is commonly regarded as one of the best ski towns in the world, offering fabulous skiing, stupendous scenery and an extensive variety of high-quality restaurants and hotels. There has been a settlement here since the Middle Ages, with the first tourists flocking to the area in 1838. The town retains its traditional charm to this day with it being car-free, which creates a wonderfully relaxed and peaceful atmosphere and allows visitors to enjoy the clear mountain air. Free electric buses connect all the main lift stations on the valley floor and there are plenty of milk float-style electric taxis for hire. Wander off the main Bahnhofstrasse and you will quickly be walking beside ancient wooden “mazot” huts filled with farm animals and hay.
The magnificent Matterhorn is sufficient reason in itself to visit Zermatt. This distinctive pyramidal peak has become Switzerland's trademark around the globe. Wherever you are on the slopes or in the village, you cannot resist regular glances to see how its appearance is changing according to the light and the cloud conditions. At an altitude of 3,883m, the Matterhorn Ski Paradise is Switzerland's highest ski area; guaranteeing fabulous conditions all season long which truly live up to the magic of the town.