Digital Marketing Executive

*We are no longer recruiting for this role*

We are looking for a Digital Marketing Executive to join our marketing team at Ski Solutions. This is an excellent opportunity for someone with a broad range of digital skills to work within an exciting, fast-paced travel environment.

Key responsibilities

Supporting the Digital Marketing Manager with our SEO efforts including, carrying out weekly checks within tools such as SEMrush and MOZ, updating the website to follow SEO best practice, keyword tracking and research
Assist with ongoing website maintenance to our key landing pages, including optimisation, text and image updates
Support in the launch of our new website, actioning testing scripts, uploading content and helping develop the pages within our new CMS
Working with our Paid agency to monitor our PPC and Display spend, ensuring we are maximising our efforts
Support with paid social efforts ensuring the ads are updated for various campaigns as well as carrying out testing and optimisation
Build, design and send customer emails and operational emails, including maintaining our automation emails and ensuring they are up to date
Reporting on digital performance, including weekly and monthly stats, monitoring our paid advertising reports, and using tools such as Google Data Studio to build out bespoke reports

Essential Knowledge and Experience

At least 2 years experience in a digital marketing position within a B2C environment
Experience updating content in a CMS
A clear understanding of SEO best practice, including keyword research and implementation
Experience working within Facebook Paid Ads, Google and Bing PPC and Display advertising
Excellent written communication and impeccable attention to detail
You must work well in a team with a hard-working and flexible approach
A love for travel and skiing

Desired Skills

Experience working with and managing agencies
Experience using CRM tools, preferably Pardot and Salesforce
Experience of reporting via Google Analytics and Google Data Studio
Experience with SEO tool such as Moz, SEM Rushm Screaming Frog and Google Search Console
Experience managing affiliate programmes

Remuneration

In addition to our competitive salaries we offer a great benefits package including the following: